We're pleased to have advised Footwork on its investment in Waldo, a New Orleans-based marketing AI platform that raised $10 million in fall 2025.

Waldo is built around a deceptively simple idea: great marketing has to compel real humans, and that requires genuinely understanding culture, conversation, and consumer behavior at scale. The platform uses AI to continuously analyze social media trends, consumer sentiment, and cultural signals - surfacing insights that help brands and agencies develop more targeted, timely, and relevant campaigns. Clients include Airbnb, Kettle & Fire, and Conair.

We love seeing strong companies emerge outside the traditional coastal tech hubs, and Waldo is a great example of a founder-led team building something differentiated and durable from New Orleans. Congratulations to the Waldo team on the raise.